Minerva, based in San Francisco, California, offers a unique undergraduate experience for the brightest, most motivated students in the world. Minerva has been deliberately designed to teach the capabilities needed to solve complex challenges. Combining a reinvented curriculum, rigorous academic standards, cutting-edge technology, and an immersive global experience, Minerva provides an exceptional and accessible education to prepare future leaders and innovators across all disciplines. Minerva formed an alliance with Keck Graduate Institute (KGI) to establish the Minerva Schools at KGI in 2013, a WASC-accredited, four-year, undergraduate institution.
The marketing specialist will join the Marketing Group, part of the Experience Team, as a critical role to support social media, content development, and marketing operations efforts. The key objectives for the Marketing Group are to expand Minerva’s global awareness, develop initiatives to attract qualified applicants to Minerva Schools, and continue to build a prestigious brand that emphasizes drive, confidence, authenticity, selectivity, and unconventional thinking.
The marketing specialist will work closely with all members of the marketing/creative team on initiatives across channels, media, and audiences. Key areas of responsibility include:
Support the Marketing team to conceive, write, and act as editor for relevant content, using the Minerva guiding principles to direct and assess your work (Content includes copy for emails, landing pages, social media posts, blog posts, and other channels as needed).
Ensure a consistent Minerva voice across various channels (ranging from website copy to social media posts), while maintaining appropriate channel presence
Attend student-facing events as required to embrace and understand the student experience to better represent it in writing and editing.
Monitor and manage social media channels including Facebook, Twitter, YouTube, Instagram, and Snapchat
Draft copy, develop content, and execute daily activity across channels
Engage directly with our audiences, including answering private messages, public comments, etc.
Collaborate with key members of the Minerva staff to:
Conceive, curate, and develop visual and verbal content, including documenting live events
Promote specific campaigns, events, announcements, news, etc.
Modulate posts for global regions
Review key activity metrics and audience response to inform refinement of approach
Capture, generate, and gather student experience content (including documentation of live events)
Work collaboratively with other Minerva teams to identify opportunities to highlight Minerva stories, including staff and faculty thought leadership
Build, deploy, and monitor email campaigns
Develop marketing automation expertise (emails, forms, database segmentation, nurture campaigns etc.)
Always ensure that campaign tracking mechanisms are in place.
Manage marketing databases (Salesforce and Marketo)
Develop proficiency in database reporting
Manage execution of webinar/Facebook Live campaigns and other live online events
Skills & Personal Characteristics
Belief in and passion for fulfilling the Minerva mission: to nurture critical wisdom for the sake of the world
Excellent English language reading and writing skills
Passion for and excellence in copywriting (editorial skills/experience also highly valued)
Comfort interacting with a variety of internal stakeholders, including staff across functions, faculty, Minerva students, applicants, and prospects
Ability to manage time well, and work both collaboratively and independently
Ability to drive schedules and dates
Ability to provide efficient and reliable service to internal clients (Admissions Team, Regional Managers, etc.) with a strong sense of personal accountability
Ability to embrace and learn new technologies and systems
Ideal candidate will have a college degree in Marketing/Communications, Journalism, English, or related major
This role is based in San Francisco.
Send the following materials
A cover letter
Review of applications will begin immediately and continue until the position is filled. Please contact us only if your experience and qualifications are a strong match for this role.